As the days go by, companies go out of business and new brands resurface. If you want to make sure that your brand stands the test of time, or if you want it to stand out from the crowd, then this guide will help you to do just that.
By Team Savant
Identify What Makes You Different
First of all, you need to know what makes you different. The first step is identifying a trait that helps you to stand apart from your competition. It may be the fact that you have years of experience in the sector, or that you have a personal understanding of your target audience. An example of this would be someone who runs a baby bib company, who has had multiple children themselves, so they have a deeper understanding of the market that they are serving. If you can identify what makes you different then this will help you to know who you are working with, so you can go on to make better decisions in the future.
Be Consistent
It is so important for you to be consistent. You have to make sure that you embrace every opportunity you have to engage with your customers. If your branding strategy is different across different channels then people won’t know what your brand is all about. Brand awareness requires you to have a consistent message, across your Facebook, Twitter and even your Instagram page. If you build an identity that shows your product is fun and easy to use, then embrace this. You might also want to incorporate this fun element in your signage as well, so be mindful of that if you can.
Be Positive
Brand awareness means a lot of different things to different brands. For some, it may be that they are very environmentally friendly. For others, it may be that they serve majestic cocktails by the ocean. Either way, people relate to brands that make them feel good. You don’t need to contain inspirational quotes in your branding strategy, but you do need to put a positive spin on things if you can. Show that you are dedicated to your customers and that you will always do everything you can to make them happy. If you can do this then you will be able to stand out from the crowd with ease.
Have a Page For Your Story
Study the branding of your favourite companies and then try to replicate that. With that in mind, you do need to make sure that you are standing out as being unique. One way for you to do that would be for you to have a page for your story. The bios that you write for your Instagram or even your Twitter accounts may be somewhat limited, but when it comes to your website you can say as much as you want. Make sure that you go into what makes you unique, and showcase what you can do. Now is the time for you to shine, so seize the moment and push your brand and what it stands for.