Getting your business noticed can be challenging especially if it is a new business. So how do you get customers to notice your business without breaking the bank? We have come up with some top tips below — see what you can apply to your business to get it noticed.
By Team Savant
Image: The Creative Exchange
Use Social Media To Its Full Potential
If your business is not on social media then you are missing out on many opportunities. Having your business on at least one platform is essential to running your business in 2020. The leading social media sites currently are Facebook, Instagram, Twitter, Pinterest, or Tiktok, you should consider putting your business on at least two platforms. Choose one as your main platform and then a secondary one. Having too many can leave you overwhelmed with having to keep up dated and following up on customer interaction. You can link your website within your chosen platform, this will link new customers to your site. Once you are comfortable and established enough in using your chosen platforms, you could think about contacted a few social media influencers to help promote your business and in turn get more follows and likes on your content.
Consider Adding Ads To Your Site
Putting ads on your website can be a good source of income, dont go overboard and over-clutter your website full of ads as this will deter customers from revisiting. Make sure your ads are relevant to your business but not competing. For example if you run a eye glasses business selling glasses then you might have an advertisement for glasses cleaner, you dont want an ad advertising another brace of glasses. You can earn money from pays per click (PPC) on your ads. You should consider hiring a PPC Agency to help you with this as it can be a little difficult to understand if you are new to the business world.
Get Your Business On Web Directories
Before the internet it was popular to advertise your business in the local directory. Paper directories are becoming a thing of the past. However, they have migrated to online, directories such as Yellow Pages, Google my Business, Yelp and Bing Places all have excellent online presence. To get your business noticed more you should think about adding your business to at least one of these directories.
Re-Brand Your Business
If you are an existing business you could think about rebranding. Outdated branding can leave customer feeling unsure about your site. Make sure your branding is consistent and modern. If you have come from a highstreet atmosphere then you might need to update your branding when creating your online presence. This is because branding online is very different, it has to be a clean and simple design that is not too busy but is rememberable and clear as to what you are selling.
We hope we have helped you come up with some ideas to get your business noticed. Whilst you are here check out What Are Some Of the Best Pandemic Proof Business Ideas?