A website can be a great thing for a business, and every company should think of getting one if they haven’t already. Any modern-day business that’s starting up should create a website from day one because it can have many benefits to the success of your company. Here are 6 helpful tips for improving your website as a business if you already have one. If not, create one and use these tips to make it the best it can be.
By Team Savant
Image: Visual Design
1. Get A New Design
Firstly, every great website needs a great design, and when you’re updating your website, the design is the first thing to become outdated. As the web browsers, we use to update their technology and layout, it’s important to do the same for yours. Having a pretty sub-standard website design isn’t going to be helpful when you’re trying to attract more visitors to your website.
We all like to see a modern, swishy site that is easy to navigate, and that looks visually pleasing. Anything less than that, and we tend to create a certain attitude or opinion towards the brand itself. It’s important to show that you’re adaptable and moving with the times when it comes to your business. So explore the options when it comes to web design and if you’re able to do so, get a custom-made web design. There’s plenty of people out there who would be willing to do it for you, and that way, you’ve got something that’s unique to your business, and that won’t be used elsewhere.
2. Think About Your Audience
Your audience is very important to consider because they’re the ones going onto your website and digesting any information you put on there. So when you’re updating your website, it’s good to consider who your audience is. If you don’t know, then there’s probably a lot of data worth collecting through analytical sites like Google Analytics. You can attach this to your website and track what type of traffic is going on your site. Once you’ve got this data, you can tweak and tailor the content and visual content you have to suit the audience in question. The more you tailor it to them, the more enjoyable they’ll have when on the website.
It’s everything down to the font and layout that can really make a difference to how well your audience engages with the site. For example, if they’re a younger generation, they may like more visuals and moving content. For older generations, they may want larger layouts so that everything is easily visible.
3. Consider Working On SEO
SEO is important to websites because the more you improve search engine optimization, the better your website performs. It’s all about how high you can rank your website on the Google search engine, and this can be done in a number of ways. It might be something that you do yourself to some extent, but for many businesses, they tend to outsource this to professionals who can keep on top of it on a daily or weekly basis. It’s things like fixing broken links, improving the speed of the site’s loading, and creating better, quality content.
When it comes to online search engines, it’s critical for your business to to leave a good impression to stay competitive in the saturated space. Optimising your site’s pages for primary, secondary and tertiary keywords definitely helps to highlight your expertise and eventually grow your business. When improving your SEO, it might be worth doing some digging yourself on what needs improving. If budgets are limited, then it may be you have to outsource it first, before you eventually get it in-house. We believe in companies that offer affordable monthly enrollment plans for trial, like a Utah SEO company.
For those who don’t yet have a website, it’s worth looking at resources like how to create a website in order to understand the creation of a good SEO website from the start.
4. Create Your Own Imagery
Stock photos are great to use, and they can be really helpful in filling space where it’s needed and where you might not have the digital assets that match what you’re talking about. However, as a business, it’s important to show your brand image and pictures of the business where possible. Otherwise, if you’re not careful, it can become a faceless brand that looks too much like a stock image website. You want to vary your imagery and, where possible, create some of this imagery yourself. You might be able to do this with your in-house design and social media team. However, if that’s not possible, then it’s worth exploring what services are out there in order to capture imagery for you so that you can start to build up a healthy amount of digital assets for use when needed.
5. Start A Blog
When it comes to content, it certainly does well if you have a blog on your website. It can be a great opportunity to showcase your talents in terms of educational content, but it’s good for also updating your customers. A blog section can be good for your website because every webpage you create, it automatically does wonders for the ranking and reputation of your website. Consider what’s stopping you from creating it and if it’s simply not thinking about it being important, then change that mindset! Use your own expertise and become an industry leader in creating content that your audience needs and that your competition isn’t doing.
6. Use Pop-Up CTAs
Encouraging an action or sale for your business is important and that can often be done when it comes to your website. A CTA or otherwise known as a call to action is something you can implement on your site to ask the user to perform an action. It might be to sign up for an email newsletter or to leave feedback for something they’ve just brought. CTA’s are a great way of making the user feel like they’re being seen, and it can be great to help push the user to do something that might encourage a sale later down the line. It’s worth implementing them where you can, and if possible, as a pop-up. A pop-up can be great because it’s right in their face, and they need to physically click away to remove it.
These tips are a great way of helping to improve your website as a business, so utilise them for yours!