As I enter In-Ku on Warren Street, London, I am immediately struck by the simplicity of the store. No huge signs screaming '50% OFF' in your face, no massive heaps of the same clothes surrounding you. It has the feeling of home. We sit down, drink some tea, nibble on some cookies and she starts: "So I guess you want to know what slow fashion means to me?"
Read MoreEco-Living in a Big City: 'How to Handle it All' Guide
Even if you've already settled in a huge, gigantic metropolis, only dreaming of faraway greeneries in favour of big city excitement, how to still make yourself feel comfortable in a suitable living space and build a perfect environment for calm and harmony at home? Read our tips!
Read MoreThe Recipe Hunters: Discovering World's Cultures, Dish by Dish
The Recipe Hunters, Anthony Morano and Leila Elamine, travel to regions around the world, from rural areas of Lebanon and Palestine to olive farms in Italy, with a single purpose of connecting people through food. Through film and photography, Anthony and Leila share their experiences and stories of people from around the globe.
Read More#Lifestyles: Tips On Minimal Consumption by Jennie Barck, Author at The Maker Journal
To me, minimalism is all about possessing only the bare essentials. It doesn’t have to be things that are aesthetically minimal, which is the reputation minimalism is getting on social media and through bloggers.
Read MoreFrom Absent Friends to This is Home: Your Culture Guide to May
Do - Howard Hodgkin: Absent Friends | National Portrait Gallery. Absent Friends is the first exhibition of portraits by Howard Hodgkin (1932-2017), one of Britain’s greatest artists. Hodgkin’s paintings are characterised by rich colour, complex illusionistic space and sensuous brushwork. The role of memory, the expression of emotion, and the exploration of relationships between people and places are all fixations. The exhibition surveys Hodgkin’s development of a personal visual language of portraiture, which challenges conventional forms of representation. Until 18th June 2017.
See - Loewe Exhibition | Liberty. To coincide with London Craft Week, Liberty will host a pop-up showcasing LOEWE: This is Home, direct from Salone de Mobile, Milan’s International Furniture Fair. Curated by LOEWE’s creative director Jonathan Anderson, the exhibition will house a category spanning collection of inimitably designed products, each obscuring the lines between decorative and functional. Coalescing inspiration from various art disciplines, the display offers an exploration of novel forms for the interior, articulated through a mix of materials, hands, techniques and cultural references. 2nd - 21st May 2017.
Eat – Clarette | Marylebone, London - The heiress of the renowned Chateaux Margaux estate has just opened Clarette, the ultra-chic three-storey wine bar in Marylebone. The wine list in predominantly French, though there are wines from around the world so there is certainly something for everyone. There is also a selection of sharing plates available to complement the wines. 44 Blandford Street, London, W1U 7HS.
Read - Ibiza Bohemia | Assouline. From roaring nightlife to peaceful yoga retreats, Ibiza’s hippie-chic atmosphere is its hallmark. This quintessential Mediterranean hot spot has served as an escape for artists, creatives, and musicians alike for decades. It is a place to reinvent oneself, to walk the fine line between civilization and wilderness, and to discover bliss. Ibiza Bohemia explores the island’s scenic Balearic cliffs, its legendary cast of characters, and the archetypal interiors that define its signature style.
Visit - London Craft Week | London. This annual event showcases exceptional craftsmanship through a journey-of-discovery programme featuring hidden workshops and unknown makers alongside celebrated masters, famous studios, galleries, shops and luxury brands. 3-7 May 2017. Full programme at: http://www.londoncraftweek.com
From Japanese House to Centrifugal Soul: Your Culture Guide to April
Do - The Japanese House, Barbican. While away an afternoon weaving in and out of The Japanese House's ten individual, fully-furnished rooms and maze-like gardens. Rabbit chairs, sliding libraries and an outdoor cinema are just some of the details that make up Moriyama's remarkable domestic environment. Until 25th June 2017.
See - Contemporary Living: Art, Craft & Design (April 1st - 4th) at Christie's South Kensington, 85 Old Brompton Road, Kensington, London SW7 3LD. Christie's latest offering in collaboration with The New Craftsmen and Southern Guild features contemporary designers, craftsmen and artists. Open for just four days, the exhibition will change each day with pieces by Sebastian Cox, Georgia Campbell and David Krynauw.
Eat - The Marksman Public House. Recently voted Michelin Pub of The Year 2017, The Marksman offers menus inspired by the rich and diverse culinary history of London, focusing on the best of British seasonal food and drinks in a friendly, welcoming atmosphere.
Visit - Blain|Southern. In The Centrifugal Soul, Mat Collishaw’s forthcoming exhibition at Blain|Southern, the artist presents new sculpture, installation and paintings. Drawing on various forms of illusion, the exhibition explores ideas of superficial truth and the erosive effect of our primal urges for visual supremacy. From April 7th 2017.
Read - South and West, Joan Didion. Joan Didion has always kept notebooks of overheard dialogue, interviews, observations and articles. South and West offers a glimpse into her never before seen notebooks, offering an illuminating glimpse into the mind and process of a legendary writer.
From The Rise of Modernism to Venetian Chic: Your Culture Guide to March
Visit: Degas to Picasso, The Rise of Modernism - Ashmolean Oxford: The exhibition presents over 100 works from a private collection that has never been seen in Britain before. The exhibition plots a course from Romantic artists such as Ingres, Gericault and Delacroix via the dramatic artistic transformations of Van Gogh and Cézanne, to the radical experiments in Cubism by innovators such as Picasso and Braque. Until May 7th 2017.
Read: Venetian Chic, Assouline. Francesca Bortolotto Posait knows her way around Venice. Join her to visit artist's studios, elegant Ventian friends and palaces' secrets. To have her as a guide is to experience firsthand her affection for the private side of the mythic city whose daily visitors outnumber its population. Photographer Robyn Lea makes this book a revelation of the Venice of dreams.
Eat: L'Antica Pizzeria, Stoke Newington. The world's best pizzeria has landed in London. The family run restaurant opened in Naples in 1870 and it is widely recognised as the city's best by the locals. 125 Stoke Newington Church St, Stoke Newington, London N16 0UH.
Do: Wolfgang Tillmanns, Tate Modern. From intimate still-lifes and portraits, to images that address vital political issues, explore the photographs of this Turner Prize winning and groundbreaking artist. Until 11th June 2017, Tate Modern.
See: Hamlet, Almedia Theatre. This well-known tragedy will be directed by Robert Ick and have stunning set design by Hildegard Bechtler. Andrew Scott will take on the title role of Hamlet in the Almedia theatre's new production. Until 8th April 2017.
Henry Moore at Burberry Makers House: Inspiration & Process
Burberry will show their exquisite February collection next to the key works that inspired the collection by Henry Moore at Makers House from the 21st February 2017 until the 27th February 2017.
Visitors to Makers House will enjoy more than 40 works by the British sculptor, including Draped Reclining Mother and Baby, Torso with Point and Mother and Child: Block Seat.
The exhibition, titled Henry Moore: Inspiration & Process will also be accompanied by events, workshops and performances at Makers House. This is a wonderful opportunity to see Burberry’s stunning collection alongside the catalyst that facilitated its creation.
From Josef Frank to Travels with Chufy: Your Culture Guide To February
Go - Do Ho Suh: Passage/s | Victoria Miro Gallery. The exhibition will feature new fabric sculptures conceived especially for the gallery, including a walk-through configuration of Hubs, and a range of work on paper. The exhibition will be the first presentation of Suh's work in London since Staircase-III was displayed as part of Tate Modern's Collection Displays in 2011.
See - The Fashion & Textile Museum, Josef Frank Patterns, Furniture, Painting. In the first ever UK exhibition, explore the work of artist and designer Josef Frank. Don't miss the chance to see Frank's stunning designs and colourful brand of modernism. 28th January - 7th May 2017.
Eat - Aquavit, St. James's Market. The critically acclaimed and 2 Michelin starred New York restaurant has arrived in London. Aquavit London is a fresh concept that combines signature dishes with sophisticated design, all in contemporary Nordic style. In our opinion, this stunning restaurant would be the perfect place to celebrate Valentine's Day.
Visit - Condo 2017. Condo is back again this year with a collaborative exhibition by 36 galleries across 15 London spaces. From 14th January - 11th February 2017. (http://www.condocomplex.org)
Read - Travels with Chufy, Sofïa Sanchez de Betak | Assouline. Travel and style influencer Sofía Sanchez de Betak invites readers on a journey to off-the-radar hideaways and secluded retreats where those in the know seek unforgettable experiences. From the savannahs of Kenya to the glacial bays of Iceland to the soaring mountains of Patagonia, Betak shares her favorites: settings where wildlife and adventure abound, the lines between a hotel and its surroundings are blurred, and visitors are welcomed like old friends.
Natural & Organic — Or Is It All a Marketing Ploy?
Words: Emilia Wik
Over the recent years, we as consumers have become aware of the impact chemicals have on the environment and our bodies more than ever before. As it follows, more and more companies are offering environmentally friendlier, greener and cleaner options to ease the concerns of their customers. This is visible when you’re scanning through the cosmetics department, browsing for clothes, or simply touring the supermarket aisles; words, such as ‘organic’ and ‘natural’ are popping up anywhere and everywhere more frequently than ever. So how could it spell trouble for consumers to be aware of the impact their purchases have on their surroundings and themselves? Truth be told, there is none! Instead, what’s damaging is that many companies are trying to exploit this newfound interest in sustainable products by “greenwashing” their advertisements and product offering.
So what is greenwashing you might be wondering? Greenwashing is defined by the Greenwashing Index as “when a company or organization spends more time and money claiming to be ‘green’ through advertising and marketing than actually implementing business practices that minimise environmental impact”. For instance, many companies are now fond of using green colours, earthy looking packaging and words we as consumers associate with environmentally-friendly practices, such as ‘natural’, ‘sustainable’ and ‘organic’, to make their products look earth-friendly; although what’s hiding inside is nothing else than conventionally produced goods. Because hey, sadly it’s easier to advertise differently than to change the production infrastructure.
In fashion, greenwashing can for instance consist of garments advertised as made of organic cotton, yet without the cotton being certified. This means that there’s no real proof that the textile is organic or the way it’s been treated, most commonly with harsh chemicals and dyes. When it comes to food, greenwashing can take the form of a farmhouse on the packaging next to the word ‘natural’, however, getting to the ingredient list, you then discover you can only pronounce about 10% of what’s been listed.
"What’s damaging is that many companies are trying to exploit this newfound interest in sustainable products by “greenwashing” their advertisements and product offering."
So why are companies taking the easy way out, implementing marketing strategies that fool their customers rather than introducing actual sustainable changes into their businesses practices? One of the main reasons behind this is that remodelling the norm from a conventional to a sustainable supply chain method requires vast investment in terms of time, money, resources and skills. Another one might be that it simply not possible to change the current production practices into greener strategies, e.g. there isn’t enough skilled labour or the right raw material to produce something of real value for the company. Thus, as marketing in many areas of the world is fairly unregulated, greenwashing becomes the simplest and cheapest option to reach customers who are keen on shopping greener, without having to spend much time or resources on transforming a whole company.
Greenwashing might be especially difficult to discern for people who are just becoming aware of the impact their purchases have, but also for seasonal ‘green’ shoppers, especially when a brand heavily advertises itself as organic. However, the many larger companies failing to realise the potential of growing sustainably has led to a new generation of start-ups that have this etched in their core; that dare to go an extra mile in terms of using sustainable materials as well as ethical supply chains. A rising trend amongst these smaller brands is radical transparency and honesty, meaning that they communicate openly about their ethos, supply chains and materials used, making it easier for us as customers to see what they stand for and how sustainable their operations are.
So what can we as consumers do to combat greenwashing? Try to look at the bigger picture and don’t focus solely on advertisements and words printed on the packaging, but analyse how the company acts as a whole; do they have any certifications to prove what they are claiming and are they transparent in the way they act? If not, dare to ask questions and if you receive vague answers be vary, it might be another example of greenwashing gone too far.
"Analyse how the company acts as a whole; do they have any certifications to prove what they are claiming and are they transparent in the way they act?"
I truly hope that 2017 will bring more consumer interest in looking beyond advertisements and clever wording into what brands actually stand for and endeavour to do. Because the huge effort that goes into creating something truly ethical and sustainable should be recognised and thus rewarded, so let’s not let the greenwashers win this one.
Written by Emilia Wik, Founder of Scandinavian Slow Fashion brand BYEM (link: www.BYEM.com)