Belgian brand JYB Cosmetics has brought their take on bio-organic skincare to the market circa 2014, and adamantly operates on a 100% transparency policy ever since. Savant peeked into their world of organic oils and earthly blends, and discussed the allure of today’s traceable beauty with Gauthier Berlemont, brand’s Marketing Director in United Kingdom, at Fofolles World Pop-up weekend held in Chelsea, London.  JYB — that’s miraculous, nourishing skin food in sexy packaging, all the trimmings. That’s the formula of honesty in a bottle, and no witchcraft.