Custom brand products are everywhere, and for good reason. Companies are recognising that customers want more than a sales experience, and personalised items are an effective tactic for doing so. From crafting an image through branding to long-term brand recognition, here are 5 more reasons to consider the use of personalised accessories at your new business.
By Team Savant
Image: Alphabag
Visibility and Customer Experience
Trends are vital for branding, even though you don’t always have to follow them. However, personalised products are a major topic these days. Many brands use print-on-demand services to create items such as totes, pens and even USB thumb drives as merch. You can even use custom-branded items as part of promos that resonate with a target audience. This can bridge gaps when looking to increase loyalty and enhance the overall customer experience (CX).
A More Professional Image
Image is everything for a modern business. Everything your company does must align with the policies of the culture and work to serve the organisation for the better. Employees and customers alike love professional images and are more inclined to work for and with you respectively. High-quality branded items such as bags and office accessories are an ideal way to drive home brand recognition, company statements and association with a specific product.
Custom Brand Products for Increased Sales
Personalisation is a major part of 21st-century customer experience. And it can have a major impact on your revenue. A recent study found that 69% of customers are more likely to buy from a brand that offers a personalised experience. There is much more to this than some free swag. However, merchandise does indeed play a key role. Some customers love external branding and love nothing more than collecting anything they can with their favourite brand’s logo on it.
Long-Term Brand Recognition
Getting your brand noticed is one of the more challenging parts of business today. Advertising is one thing, and an online presence is critical. However, traditional branding efforts are typically temporary. While an expensive ad campaign can see a spike in sales, brand recognition maintains it. A printed ad doesn’t last long. However, something like a mug or bag can be in the possession of a loyal customer for years, driving home brand association within a specific niche.
New Market Penetration
Custom items can indeed be created for almost anything. However, a business can also use a custom product to get into new markets. Through white-label products, you can apply your branding to an existing product and market it as your own. This can work pretty well in your existing niche. For example, as a gaming PC manufacturer, you can upsell branded accessories such as mice, mouse pads and external SSDs as part of the package or as deals for loyal fans.
Summary
You can boost the overall customer experience with custom brand products at your company. These can also increase sales through merch strategies and long-term brand recognition. However, you can further use custom accessories with white labels to penetrate new markets.