It’s no secret that people have come to love niche drinks, such as craft beer and beneficial healthy beverages, like kombucha. However, though sales may be booming, the sheer number of players in the market means that it can be difficult to get ahead. Throw in the fact that the costs of running a microbrewery business are significant, and it’s understandable that many businesses are struggling. Still, the sheer popularity of craft beer means that finding success is possible. In this post, we’re going to run through 4 tried and tested tips for growing your business and making more sales.
By Team Savant
Image: Dannie Sorum
Find Local Events
You’ll likely have a steady stream of customers coming through your microbrewery to drink your creations onsite. But there are other ways to make sales beyond having people come to your site.
One such method is to exhibit at a craft beer event. As we said above, craft beer is hugely popular at the moment, so you should have no trouble finding an event that takes place in your surrounding area or in a nearby city. Exhibiting at these events isn’t just an effective way to get more sales, but it can also provide instant feedback from customers. Is there a beer that your visitors respond to? You’ll know that those flavors are in fashion.
Get a Branded Look
With the sheer number of businesses offering craft beer, getting noticed can be difficult. You might get your beer into a local shop, but you’re unlikely to be the only one. So, how do you increase the chances that a customer chooses one of your beers? The answer is by investing in your branding. The label isn’t just influential; in many cases, it’s the only thing that the customer looks at beyond what type of beer is inside the bottle. Working with a designer to come up with a standout look and then printing them on home-brew beer labels can be an effective way to catch the attention of customers. Remember that your branding should extend beyond just your labels; it should flow through everything you do, from your signs to emails to social media posts.
Partner With Local Bars
Getting your beer on tap in a local bar can have a huge impact on sales. Not only will people try your creations when they’re in the bar, but if they like what they taste, then they’ll probably look at visiting your site to buy some beers to take away, too. It’s mutually beneficial for bars to have local beers on tap since people prefer to drink local creations. Look at getting in touch with bars who may be receptive to the idea, and see what happens.
Broaden Your Range of Beers
The most popular type of craft beer is American Pale Ale, but it’s far from the only one. Everyone has their own preferences. By broadening the range of beers that you have, you can ensure that your business appeals to as many potential customers as possible. It’s also worthwhile playing around to come up with your own new flavors since people love trying something different.