Nowadays, one of the most important things a company can do would hands-down be more sustainable. Some companies state they are but then have nothing to show or prove that they’re telling the truth. Honestly, a lot of businesses in the fashion industry, from luxury to fast fashion, all have one thing in common and it’s boasting about sustainability without actually providing proof. So, do you want to be more transparent? Are you wanting to look into ways that you can be more transparent and enhance the sustainability disclosure with your company? Well, here’s everything that you’re going to need to know.
By Team Savant
Image: Harper Sunday
Customers are far from stupid; in fact, now more than ever, customers are looking into companies. They’re looking into companies, they’re looking into what they’re doing, who they’re partnering up with, and honestly, this can even go as far as commercial waste disposal.
It’s true; customers want to know what companies are doing, how they’re handling their waste, and what they’re doing to impact the world. Rightfully so, too; consumers only want to support companies that align with their ideas, that care, and that want to help. So, if your company doesn’t do that or just keeps everything in the shadows, you can count on some issues.
Start By Understanding What’s Important
Whether you run a small business or something on a larger scale, you need to understand what’s important, not just to your customers but to the environment as a whole. So, you’re going to have to keep in mind that transparency is the foundation of accountability. You’ll need to recognise that disclosing sustainability initiatives and progress is not just a trend; it's a way to demonstrate your commitment to creating a better world.
Think of it this way: if someone says they’re doing something but lacks proof, it’s going to be hard to trust them, right? Well, in a business sense, it’s the same way; you can say you’re committed to the environment, but if you’re lacking proof, then you’re already in an issue there. So, you need to understand how important transparency is; it’s what leads to people trusting that you’re accountable.
Try and Set Clear Goals: Display Them
Nowadays, more companies are being open about what their goals are, and honestly, this is great. Not only does it show you’re commitment, but you’re letting it be known, which means more consumers (and companies) are going to expect that you’ll be accountable. In a way, this is pretty good, as a lot of companies will take this as good PR.
Collaborate and Partner Up
If you can, try to engage in partnerships with NGOs, industry associations, and other stakeholders to leverage collective knowledge and resources. If there are collaborative efforts, then you can expect this to lead to more impactful sustainability initiatives.
Try to Educate Internally
No matter what, it’s vital to keep your employees educated, especially about the environmental impact. So, why not try and ensure that your employees understand the importance of sustainability transparency? When your team is aligned with your values, they can become powerful advocates for your efforts.