The way your website looks has a significant impact on whether people visit your site. LinkedIn statistics show that nearly 60% of viewers won’t recommend sites with poor design, while just under 40% won’t engage with a website if it looks unappealing. This article will explore 5 ways to make your site more attractive to potential customers.
By Team Savant
Image: Victor Carvalho
Hire Monthly Maintenance
Who is maintaining your website? As a small business owner, it might be your job to monitor your site and ensure you have no downtime. As an entrepreneur, this can often be time-consuming as you need to liaise with your web designer or service provider to ensure any issues are resolved.
Flexible monthly website maintenance packages can significantly improve your website management. It leaves website maintenance to professionals and avoids expensive website downtime or the risk of data leaks impacting your business.
Make Your Content Easier To Read
Do you need help to pull in the readers you need? It might be time to make your content easier to digest. This doesn’t necessarily mean re-writing your website copy, however. Read through your content and decide how you can make your site more visually appealing. You might want to divide your content into smaller chunks, like bullet points, shorter paragraphs or more visual charts. Remove any extra jargon or unclear acronyms.
Add A Live Chat
Many prefer troubleshooting online with companies rather than reading through website content or getting on a phone. A live chat can either be manned by a member of your company or a virtual assistant. It could even be a chatbot programmed to share your FAQs with the person asking or provide live updates on their products based on their tracking information.
Improve Your Navigation
Your website navigation plays an integral part in its readability. How easy is it to get through to your products or contact information? Reduce click-throughs wherever possible and make your site easy to navigate. Navigation menus make it easier for readers to orient themselves on your site. Consider using breadcrumbs, which display where the readers are on the site, to help people find their way through your content.
Optimise Your Site For SEO
Search Engine Optimisation (SEO) is the process of helping your business rank higher on search engines. Using keywords can help your content rank higher on Google and other search engines. You can find relevant keywords by typing a word into Google and seeing what words come up. There are also common FAQs on a Google search that you can integrate into your website and help your content rank higher on search engines.
Conclusion
Improving your business site can make a big difference in how you engage readers with your content. By investing in monthly website management, you can avoid website downtime, while features like live chat and improved navigation can make a tremendous difference to your site. Consider breaking up your content into digestible chunks and optimising your site for SEO to see a significant difference in your website's success.