In your website, the UX (user experience) is everything. The website we all know has evolved so much over the last couple of decades beyond just information and text on a page. A website is an important piece of the marketing puzzle that should entertain customers, offer a comfortable experience, and ultimately deliver quality. What does it take to ensure that your website delivers all the 4 cornerstones and more?
By Team Savant
Image: Prophsee Journals
Get Feedback
A very simple thing, but is going to give you so much insight into what will make your website work far better for your customers. Getting input from your target audience can point you toward missing elements, especially when it comes to making life easier for them. For example, a payment API (Application Programming Interface) might be difficult to use, and if you are looking for payment API solutions for developers to improve your website, ensuring it is an easy-to-use component could be the very thing that brings customers back. Your customer can look through your website and ultimately decide to buy something, but if the payment process is overly complex, they may think twice about returning to you.
Make It Faster
Your website should load quickly. A good rule of thumb is that your website should load within about two seconds. Whether your customers are on mobile or on a desktop computer, you need to understand how fast your website loads. The great thing is that these days there's plenty of free tools that you can use to check your website's speed and give you some insights on how to speed up your website. If you are showcasing lots of product pictures and they are too large, this could be one reason your website is not loading as fast as it should.
Send Your Customers on a Journey
Whenever anybody lands on a website, they need to know how to go through your website and get back to where they were. Navigation needs to be intuitive, and this is where the navigation bar will work wonders because it takes the visitor through a journey that they ultimately need to have control over. When you're selling products, there's benefits to having a number of categories, but there shouldn't be so many that it makes the navigation bar bulky and overwhelming. Making some alterations to your wording could be invaluable here, or conducting A/B testing, which is a very common way to understand if your website navigation could do with some fine-tuning.
Do Not Forget to Protect
A website needs to be user-friendly, but it also needs to give customers peace of mind. A website that is on the receiving end of a cyber attack is all too common these days, and if you want to ensure your customers have faith in your abilities to serve them as well as minimise downtime in your business, enlisting the help of an IT support company will provide you with the tools you need for your website and, indeed, your business to thrive.