According to the National Association of Realtors, over 80% of home renters and buyers begin searching for a new home online. But what about everyone else? Sellers, landlords, property managers — the list goes on. How do you reach these people? While online marketing is essential, real estate professionals can't forget about tried and true offline marketing tactics like direct mail. Using postcards for property management is an excellent way to reach your target market. There are several reasons why postcards are still a relevant and powerful marketing tool, even in today's digital age. Here are 5 key reasons why realtors should consider using them.
By Team Savant
Image: Ralph (Ravi) Kayden
1. Get Noticed By More Prospects
It's no secret that people are bombarded with marketing messages daily. The average person sees over 5,000 ads per day. So, how do you ensure your postcards stand out from the rest?
The key is to focus on your target market and craft a message that speaks to their specific needs. Postcards are a versatile marketing tool that can be tweaked per the target audience's preference and liking. This is why it is also an excellent tool to reach a wider audience and attract the desired attention.
So, whether you're marketing to sellers, landlords, or property managers, ensure your postcards are tailored to your audience for the best results.
2. Cost-Effective
Compared to other marketing materials - like print ads or TV commercials, postcards for property management are a cost-effective way to reach your target market. It's also a great way to stretch your marketing budget.
3. Measurable Results
With postcards, you can easily track and measure your results. Did you send out 1,000 postcards and receive ten calls? That's a 1% response rate. If you're unhappy with your results, you can adjust your postcard design or targeting strategy until you find what works best for your business.
4. Reach a Local Market
They are an excellent choice if you're looking to reach a local market. You can target prospects in specific zip codes or neighborhoods in which you want to do business. It is known as Geo-farming, which is an effective marketing strategy.
5. Timing is Everything
With postcards, you can time your mailings to coincide with key real estate events - like the start of the spring buying season. You can also use them to stay top-of-mind with past clients and referral sources throughout the year. For instance, you could send them to past clients around the holidays with your holiday greetings.
If you are searching for a reliable provider of real estate postcards, you will find many options available. They will help you get started with your direct mail marketing campaign. In addition, they can provide you with tips and advice on how to maximize your results.
A professional company can provide plenty of templates to choose from based on your specific needs. You can also request a custom design if you want something unique for your business.
How to Get Success with Direct Mail?
If you're ready to try postcards, there are a few things you need to do to ensure your success. First, you'll need to develop a targeted list of prospects. This can be done by purchasing a list from a direct mail company or compiling your own leads list.
Once you have your list, it's time to design your card. Be sure to include a clear call to action and a strong offer. If you're unsure where to start, plenty of card templates are available online. Many services provide hundreds of templates, so you're sure to find one that's a perfect fit for your business.
What Questions Do You Need to Consider Before Sending Out postcards?
Now that you know the benefits, it's time to start planning your direct mail campaign. But before you do, there are a few questions you need to consider:
1. Who is your target market?
2. What is your budget?
3. What are your goals?
4. What is the best time to mail them?
5. How often should you mail them?
6. What cards should you use for your property management business?
Conclusion
Postcards for property management are an excellent marketing tool for real estate professionals and property managers. They're cost-effective, easy to track, and allow you to target a specific market. Now is the time to start if you're not using them in your marketing efforts!