Several business owners know the highs and lows of running an establishment. The risks, opportunities, profits, losses, successes and failures all define the terrain. As time changes, the business environment is equally affected, making it imperative to revamp operations. During the pandemic, only 11% of UK businesses showed resilience in 2020 and 2021. These businesses showed brand resilience by increasing innovations. Below you’ll find 3 helpful tips on increasing your brand’s or business’s resilience, especially during change.
By Team Savant
Image: Mateus Campos Felipe
1. Regenerate the Business Brand & Make It Known
For many brands and businesses, keeping a buoyant front when experiencing change can be stressful. Depending on the laid-down strategies adopted, regeneration can also be costly. Fortunately, it isn't always the case for all establishments. Regeneration is an opportunity to adapt to new audiences, new developments and even what is now considered the 'new normal.' Before embarking on one, it is crucial to plan around the exact cause of the change.
For instance, if your establishment is experiencing change due to harsh economic conditions, there are things to do. The regeneration process would focus on connecting more with the business community. This means when you renew operations, you will want to learn about other businesses' resilience techniques. It would be helpful to learn how they maintain their relevance in the market. When it comes to getting your regeneration process known, one useful solution is industry-related podcasts. These audio shows contain rich and diverse information for your mission. You can also reach out to your business network and become a student of your industry. You can now plan for corporate video production to announce your regenerated business when all is said and done.
2. Deliver On Your Brand Promise
Having a brand and delivering on its promise are two different things. And in times of change, delivering your business's promise is unarguable. It's either that or risk losing your significance to other businesses. It shows your establishment as responsive, engaging and authentic. Additionally, delivering on brand promise as a B2B helps businesses you deal with see you in a better light.
3. Refocus On the Entire Brand
This would require taking a helicopter view of everything that is happening. This involves taking a step back to view everything from a wider perspective. It helps you to reposition the business for better purposes. For many businesses experiencing change, focusing only on specific details is tempting. While this may be an excellent approach in certain situations, it is not always ideal. If your brand used to focus on a direct consumer, maybe now is an opportune time to put more effort into your business-to-business approach.
Refocusing the business brand helps you appreciate strategies, techniques and new markets you may not have considered before. As a tip, avoid running your brand entirely on elements that worked for another business. It is not a one-size-fits-all approach. Instead, it would be better to adopt strategies that work well for your type of operations, so keep this in mind.