As the world of business becomes more competitive, consumers are looking for ways to seek new and unique opportunities and take advantage of the lengths companies are willing to go to secure that custom. One such method of boosting your business and increasing visibility is offering local deliveries. This article will explore 5 effective ways local deliveries can boost your company.
By Team Savant
Image: Annie Spratt
Lower Delivery Costs
One of the main reasons local deliveries can be good for a business is to save them money. Instead of paying courier fees, companies can often lower their delivery costs by using staff to do the deliveries. All you need to do is source your method of delivery. Be it a van, purchasing tandem axle trailers by Bigman or buying a fleet of bicycles for added eco-friendly credentials.
Better Customer Experience
The old rule of thumb is that the customer is always right. This is even more true today as consumers have more options than ever before. When a company provides local deliveries, they create an experience for the customer that can't be found anywhere else. One study found that 96% of consumers would buy from a store with local delivery rather than one without it. And when it comes to repeat customers, 77% of them said they would come back to a store if it offered local delivery.
Increased Sales
Offering local deliveries is a great way to increase your sales. One of the main reasons for this is that it allows you to reach more customers. It also eliminates the need for people to drive anywhere, which can be a problem during bad weather or in areas with traffic congestion.
The great thing about offering local deliveries is the convenience factor associated with them. They allow customers the choice of picking up their purchase at their own time and in their location, no matter where they live within a certain radius from your store.
While shipping products from one place to another may be cheaper initially, in the long run, it ends up costing even more because of returns and lost items (returns because people want what they purchased instead of waiting for an item shipped from elsewhere). Offering local deliveries ensures that there's not going to be any loss or damage related to shipping products and also provides convenience for your customers.
Integrate Into The Local Community
Offering local deliveries is a way to show that you care about the local community. It can also help to increase customer loyalty, as customers may want to spread the word about your business if they feel like you are a part of the community. Additionally, being a part of the local community means that you are more likely to find out about events and opportunities in advance, meaning you can be prepared for these events.
Future-Proof Your Business
Providing local deliveries is one way of future-proofing your business. By investing in this kind of service now, you are setting up your business for success in the future.
In an age where people are increasingly reliant on delivery services like Amazon Prime, your business must offer a similar level of convenience and reliability. Consumers will be less likely to buy from a company that doesn't provide timely and reliable deliveries.