If you’re wondering how you can start an online business, one of the first things that you’re going to immediately need to put into consideration is your branding, content marketing, and how you plan to create a certain aesthetic for your business. It’s important to try to identify with your business idea as much as possible as you will be the face behind it.
The design elements of your business are going to be the vibes that your brand has. It’s going to be the look and the feel. The creative process for starting up a business can be a tricky one but it’s one that has to be done as this is how you’re going to be conveying to your audience who you are and what your brand is all about.
By Team Savant
Image: Hello I'm Nik
Look For Inspiration
Do you know what your brand voice is? Do you know who your ideal client just may be? It’s important to get an idea of what you’re wanting. This includes the ideal client you had in mind, their interests, their tastes, and what their likes and dislikes are. Maybe your ideal client is similar to you? You’re also going to need to think about how you plan on showing off your brand. What type of aesthetics marketing did you have in mind?
Were you wanting to go with something high-end and luxurious for more upper-scale customers? Are you wanting to be more casual and hit a slightly bigger audience? It can be tricky thinking about all of this, but it’s important that you do. It all needs to start with getting yourself inspired. There are loads of content online that can help with inspiration. One of the biggest would be Pinterest. It’s a great way to point you in the direction of your ideal design or aesthetics.
Consider Developing A Persona For Your Brand
While finding content and inspiration online is perfect, it may also help to narrow things down by creating a persona for who you may want to attract. Since aesthetics are very important to customers, creating an ideal customer or even a persona for yourself could help. Think of it this way: “What does my ideal client want? What does my ideal client need? What attracts that ideal client?”. It may help to put yourself in those shoes to see what you would do.
Keep A Cohesive Scheme
When it comes to your business, you’re going to need to make this aesthetic and design work everywhere. It needs to stay long-term as this is going to help your brand become more recognisable and memorable. So when you’re posting on your website, social media, or updating your branding, keep in mind that it needs to be consistent. Canva has a brand tool set that could be helpful. This includes using the same of similar fonts, colours, and other design elements.
Try And Make It Work Everywhere
Consistency is key and you can’t forget about this. Make sure that you stay consistent with these aesthetics and this design everywhere. This includes your services, products, how you’re marketing your business, and so much more. It has to work and it needs to stay long term, which is why you need to make absolutely sure that when you create this design, you feel positive about it.