When it comes to branding your real estate company, there are a few key things to consider. First, you want to ensure that your branding is consistent across all platforms, from your website and social media pages to your marketing materials and business cards. You also want to make sure that your branding accurately represents who you are as a company. And finally, you need to make sure that your branding is memorable and unique enough to set you apart from the competition. Here’s 5 ways to brand your real estate company properly.
By Team Savant
Image: Ronnie George
Choose An Attractive Logo
Make sure it reflects your company’s personality, mission statement, and values. Ensure that the colors are consistent across all platforms, from website to business cards, so that they can be easily identified by prospects (and clients). Don't use too many fonts, or else people might not know how to read them quickly enough before moving on; this could lead them away from your site instead of towards it! And finally, always keep in mind that simple is best when designing logos for real estate companies since these tend to have more complicated designs than other businesses. (putting some thought into each point will help you develop good ideas).
Choose A Memorable Tagline
This should be short, simple, and catchy. You want to make sure it sticks in people's minds, so they will remember your name when thinking about buying or selling their home with you! For example, if your company specializes in luxury homes, maybe something like "The Luxury Home Experts'' would work well as part of the tag line on all marketing materials (website banner ads, etc.) Another good slogan could be “Luxury Living at Its Finest'' -this one has been used before by other real estate companies, but there are still plenty more that haven't yet been taken out there waiting just for YOU :) Please make sure that each point fits together logically and blends into each other, so it all sounds like one unified message when read.
Give Away Branded Accessories
This could be anything from a t-shirt with your company's logo on it to a pen with your contact information. Anything that has your branding and is given away for free will help people remember who you are and what you do. And the more people that see or use your branded materials, the better! It also helps if these items are something that people will want to use and display prominently in their homes or offices. Impressed accessories can also include notepads, stickers, magnets, custom made key rings, etc. As long as they have your company name and logo on them, they'll work perfectly! Just make sure you're thinking about what kinds of things would work well as giveaways and then go from there.
Make Sure Your Branding Is Consistent Across All Platforms
This means that when people look up your website, they'll see the same logo and color scheme as on other marketing materials like business cards or flyers. And if someone finds you through social media channels such as Facebook, Twitter, etc., those should have matching designs. You want to make it easy for customers so they don't get confused about who's behind these different sources of information because that could lead them away from purchasing with you instead! It's also important to note here how having consistency creates brand recognition which increases customer loyalty over time - something we've already discussed above in one of our previous points :) So now, let’s think carefully about what exactly makes sense when we talk about consistency across platforms?
Have A Professional-Looking Website
The look and feel of your site should be consistent with the rest of your branding materials. If you have a logo, make sure it's on every page and any other images or graphics created for you to use elsewhere (e.g., business cards). Make sure when someone visits from another platform like Facebook or Twitter, they'll see something similar enough, so they recognize it but also different enough not to confuse them too much! Make sure we discuss what makes sense here in terms of consistency across platforms? The text should match up nicely as well — no need to copy exactly all words used either. Again, if people are visiting via social media channels, this could lead them away instead due to confusion over which source has more accurate information about your company.
Following these simple tips will help you create a proper branding strategy for your real estate company. And by having a solid brand, you'll be able to attract more customers and keep them coming back for more.