Are you looking for ways to improve your business promotional strategy? Here are some of the key marketing tactics that you shouldn’t miss from your plans.
By Team Savant
Image: Jon Tyson
Email Marketing
You might think that email marketing is dead and this is understandable. However, we have good news on that front. Email marketing isn’t dead at all. Instead, it can still be a useful and vital strategy. You just need to make sure that you are using it the right way. In other words, you have to guarantee that your email marketing provides real value to your business clients. One of the ways that you can do this is by providing a more personalised approach, creating subsets of contact lists so you are speaking more directly to an individual. This should have a fantastic impact on open rates which are notorious for being low with the typical email campaigns.
Video Production
You should also think about using video production as a marketing tool that will push your business forward and help you reach new parts of the market or fresh audiences. Research suggests that in just a few years, video will be the main form of content that exists online. So, it makes sense to jump on this bandwagon now and hopefully get ahead of the competition. For instance, you might want to think about investing in an animated explainer video. This can be useful to break down complex topics or subjects in a way that is easy for your target audience to understand and digest.
Omninchannel Marketing
Next, you should think about exploring omnichannel marketing as the right solution for your business. Omnichannel marketing will bring every aspect of your promotional campaign together. Used correctly, it means that someone can enter the marketing funnel at any point or moment in time and immediately be led towards a purchase decision. An omnichannel strategy is not something that is cheap. As such, you will need to hire the right team to run a campaign like this for you. That way, you can make sure that you do gain the full benefits a strategy like this should provide.
Guerilla Marketing
Finally, you might want to explore guerilla marketing as a way to promote your business and take it to new heights on the market. Guerilla marketing makes the promotion and the marketing an event unto itself. There are counltess examples of guerilla marketing strategies that have been successful in the wild. For instance, it can involve setting up larger, towering displays in towns and city centres. Of course, guerilla marketing can also be mainly focused on digital strategies. The trick is creating something that is destined to go viral and gain a lot of attention from a mass audience.
We hope this helps you understand some of the key steps that you should take to ensure that you are using the right marketing tactics in your business model. In doing so, you can give yourself an edge over key competitors and make waves on the market.