For a business to survive, there will need to be some resilience. This means the strategies that govern processes should be solid enough to carry a business through turbulent times. Currently, the pandemic does not seem to be slowing down, with records of new cases and variants across the globe. And many businesses, both large and small, are evolving different aspects of their existing strategies to be able to adapt to uncertainty. For example, Statista data reports that according to marketers, workplace strategy changed by 48% after the pandemic. So it is not a bad idea to reassess your different business processes to respond to the industry’s changes in 2022.
By Team Savant
Image: Jason Goodman
1. Re-examine Employee Needs
It is quite evident the effect that the pandemic has had on Human Resources. Remote work was the most common change since the pandemic hit, and according to projections, many employees expect that it will become a normal part of work. While salaries are an important factor for workers, quality of life is gradually coming up more in hiring conversations. Therefore it will make sense for businesses to include strategies that make things easier for everyone involved and improve their quality of life. This means investing in the required tools that allow you to accomplish this. If remote work isn’t an option based on your industry, then it will help to hire health & safety consultants to ensure your employees can work without worry. Also, ensure that things like insurance policies, social security and compensation packages are up-to-date to give your workers some peace of mind. This may depend on how much profit the business is making, but it positively impacts and strengthens employee commitment.
2. Reinforce Digital Systems
Over the past few years, digital transformation has become a topic of discussion for many businesses. That’s because many consumers are looking for convenience and will align with an entity that offers that sometimes even if it is expensive. E-commerce, for example, has risen by a considerable margin, with some businesses having to shut down their brick-and-mortar operations. Of course, this will depend on the industry you operate in, but it doesn’t take away from the fact that a business that does not complete its digital transformation process is likely to be left behind.
3. Adapt with Social Media
It is no news of the huge waves social media is making. Knowing which platform will work for you and the content to post will go a long way to help your business. You will be able to achieve this with some market research and consumer trends. However, social media trends evolve very rapidly, and so your business would have to go the extra mile to keep up. That means diversifying your content and being able to think on your feet. Being relatable is also more likely to grow your audience and so putting together a team to help you put your best foot forward when it comes to social media may help. You don’t have to do what everyone is doing or jump on every trend. But be flexible enough to be able to put your word across.