Most startups get to a point when they have to relocate to a new region, building or town. Probably, you want to cut down costs, or the current space is too small for your enlarging operations. When this happens, you have to consider the needs and life of the business. Without a carefully articulated plan, you may end up losing all your clients, and rebuilding might not be as easy as it sounds. Let’s look at the bright side — here’s how to keep your loyal following when making a shift.
By Team Savant
Image: Nathan Dumlao
Unless you’ve taken time to market yourself in the new location, it can take a considerable amount of time before your business picks. How do you move without inconveniencing or losing loyal clients?
Communicate Effectively
You may want to start telling your customers about the move early enough. You don’t just close the office and leave a relocation notice for clients to find when you move. Most will feel insulted, not appreciated and let down. Think about putting up an attractive banner on your door that lets walk-in clients know about your intentions. Talk to a custom CNC cutting expert who will design and build an appropriate display with the necessary information.
If you don’t communicate with your clients on time, you’ll lose them to your competition. Word of mouth and emails are other appropriate modes of communication. Also, talk about it on your social media platforms and websites. It’s not just about stating the facts but explaining what prompted the move. The more you explain your reasons, the faster your clients will understand and support you.
Consider a physical meeting with your most loyal clients to explain the decision. During the brief meeting, let them know you are willing to adjust your operations for a more convenient and satisfying shopping experience.
Create Ways to Make the Shopping Experience Convenient to Your Clients
If you’ve worked hard to build up a significant customer base, you don’t want to lose them simply because you’re moving. Opting to implement deliveries with the help of outsourced help like last mile delivery services could help you keep more of that initial base that has supported you all of this time. Not every customer will be willing to transition from buying in person to ordering, but that doesn’t mean you need to throw them all away.
Probably, for example, you’ve moved into a bigger space. Let the clients know they’ll have a larger and safer parking area. Also, make arrangements for clients to order products online and have the same delivered to their doorstep fast. Because your clients already trust your business, it’s easier for them to stick around even when they have to make a few adjustments.
Have a Grand Opening
Let your clients and the local community know when you will be opening the new premise for business. You can offer discounts, coupons or launch new products to attract more clients. Make the grand opening an event you intend to celebrate with all your clients. Most will come because of the latest offers and discounts but will stick around because they find the shopping experience better.
Keep reminding your clients about the grand opening through a short message on the invoices, receipts, website, banners, emails and word of mouth. Make it exciting and worthwhile.
Attract More Clients
Moving from one building to another may not have a significant impact as moving to a different locality. Offer discounts, bargains and attractive products that will entice the new community. Aim to grow friendships, understand your new customers’ needs and preferences and get involved in local activities.
A move can hurt your business; therefore, take time to understand the impact and handle it properly.