If there is one thing that has really lifted up the world of marketing, it’s video. We’re visual creatures, and in the last twenty years marketing has moved on very quickly. It all started decades if not centuries ago, with posters and leaflets, and it moved forward to news adverts and radio adverts before heading online. People have been blowing up the blogging world for a few years now, and one of the best ways that you can market your business to your customers is with one of those. If you are running a business online, you need to know why video marketing is going to be such a vital tool for you. So, with this in mind we’ve got four valid, exciting reasons you should be investing in video marketing now — not later.
By Team Savant
Image: Brooke Lark
The thing is, blogs are evolving. They’re not just about the written content you include anymore. More and more people are relying on video marketing to show off what they can do. You can visit this website to learn more about those who can help you with yours, but the key is in knowing why it’s a good idea in the first place.
1. You’re going to do much better with your SEO when you invest in video
There are plenty of signs to tell you that video marketing is a good one to invest in, and the biggest sign is the one that shows you that more people click on videos in search engine results than any other type of page. Why do you think YouTube and TikTok are so popular? It’s because people can absorb the information that they need to know in bite size pieces as they please. When you add your videos to your website, you’ll notice an increased click-through rate and your incoming traffic rates will increase, too.
2. You’re going to build a lot more trust
We talked about people being very visual when they absorb information, and it’s important that you know that your customers are excited to learn about what you have to say. Trust is at the very heart of your marketing results, and if your customers don't trust you, you won’t get very far. It doesn't matter whether you are selling a product or service, there really isn't a better way to attract the traffic than by investing in their trust.
3. You’re going to leave a great impression
Winning your customer’s trust is just a part of it. You need to work with the needs of your target market to ensure that you are delivering what they expect of you. Optimizing your content so that it’ll appear on your top searches is a good starting point. You then need to work on building your brand presence. Video can help you there!
4. Video will increase conversions
Lastly, you can drive all the traffic you want to your website but that doesn't mean that you'll get results. You need to work on increasing your conversions and that begins with people feeling happy and attracted to your content. When they feel this way, they’ll be more inclined to buy!