Businesses, like people, can be classified and categorised in many ways. We might look at the size of a firm, its brand familiarity, how many years it’s operated for, what industry it works in, what products or services it offers, and what those delivery methods are. For instance, many firms that operate solely online have come into their own during the years of 2020 and the first portion of 2021, for obvious reasons. In order to better manage and promote your business, you have to know what it is, and how it can be classified.
By Team Savant
Image: Michael Sala
Theses classifications also go further, into more advanced territory. We might consider where our marketing fits in, who it fits in with, who our advertising is for, and where we should best deliver our products. It’s also in considering the competition. A new Italian restaurant opening up on a high street where six other beloved Italian restaurants are operating is no doubt in for a tough ride, especially when the opening day novelty wears off. What does this mean in practice? Let’s consider that, together:
Perform Market Research
Perform the correct market research, if you can. It will really help you avoid spinning your marketing wheels, and it will also dispel notions of where you ‘fit in’. For instance, consider how certain mediums have perhaps managed to open their demographic targeting thanks to cultural appreciation transcending borders. Anime, for instance, has moved from a relatively niche Western interest to something that is proudly celebrated by culture, and streaming services are pivoting how accessible their marketing reach is in that regard. Keeping that in mind is important. Don’t rest on your laurels.
Survey & Consider
Of course, sometimes the only way you can directly understand what your demographics or the members of your actual targeted marketing portfolio are thinking is to directly speak to them. What does that mean in practice? Well, it might come in the form of asking for feedback after a purchase is made. It might be found in asking for a surveyed result after a customer service call is completed. At the very least. It’s in reading the responses you get on social media, or studying the discourse about your brand online. That can help you in no uncertain terms.
Use Reliable & Adaptive Services
Using reliable and adaptive services is essential. For instance, you might have seen smaller shops and brands within department stores, curated just right, encouraging walk-ins and making sure that you can find what you need, where you need it. This doesn’t happen by accident. Amazing shop-in-shop services https://isiglobal.co.uk/shop-in-shop/, can help you and your brand more easily establish itself using the platform of another, in a manner that benefits you both and regulates the contract fairly. These sorts of services show that fitting in doesn’t always have to mean arduously carving out your own space.
With this advice, we hope you can better understand, and execute, where your business fits in.