When you own a hotel, your focus is always constantly split. On one hand, you have to meet your existing guests and their needs — so you have to ensure excellent customer service, manage your staff, and go above and beyond to ensure visitor needs are met. On the other hand, you also have to dedicate your focus to a very different pursuit: enticing potential visitors to book a stay at your hotel — so you have to market your establishment and catch the eye of the public in an ever-more crowded pool of competition.
By Team Savant
Image: Li Yang
Given the resultant division of your attention, anything you can do that should help you to achieve both of the above goals — attracting new guests and ensuring a fantastic time is had by current visitors — is well worth your time. To that end, there is one aspect of your company that you will want to exceed expectations on: your hotel’s interior design.
Why Is Interior Design Important To Current Guests?
For existing customers, interior design is intrinsic to their experience of your hotel. From the beauty of a visitor’s colour scheme to the comfort of the chairs they sit on at the bar, all aspects of interior design will influence their stay. By ensuring every inch of your establishment is beautifully designed and that you have invested in high-quality hotel furniture that is built to last, your guests will be able to relax in wonderful, comfortable surroundings throughout their time staying at your establishment.
Why Is Interior Design Helpful To Encouraging New Guests To Visit?
Humans are visual creatures, and we’re all likely to judge whether we want to stay at a hotel based on the images as much as the location and the amenities. If you can photograph a glorious, well-designed interior and showcase this on your company website, then visitors should be all the more keen to visit and experience such wonders for themselves.
What Constitutes “Good” Interior Design?
Interior design is, to an extent, subjective — we all have different tastes, after all. So how can you be sure you achieve “good” interior design for your hotel?
One way to achieve this goal is to focus on the elements of interior design that are almost universally loved — for example, high ceilings, wide spaces, and large windows. Consider upgrades to your building if necessary, and consider tips and tricks to make rooms look larger and taller when planning the overall design of all rooms and public areas.
It’s also worth thinking about timeless design elements. Interior design trends come and go, but there are some looks and designs that will appeal year after year — options such as classic patterns like stripes, focal points such as fireplaces, and well-designed, sturdy furniture will always be in style. You can add trendy elements to your hotel’s design too, but the main framework should aim to be as appealing in 2020 as it would have been in the 1920s.
Finally, it’s always helpful to improve the basic elements of your hotel’s interior space. Think, for example, about finishes: is all wallpaper firmly attached to the wall? Is there any paint chipping on doors or walls? Are rooms brightly lit with suitable lighting? All of these considerations are small in and of themselves, but together, they will greatly contribute to the overall look and feel of a space.
Conclusion
Interior design is an area that is absolutely worthy of any hotelier’s focus, thanks to its power to create a space that every visitor — from those who are currently staying to those who may stay in the future — will love.