It’s quite clear that at this point in 2020, most people are used to operating online to some degree. From the news they absorb to the purchases they make or the entertainment they consume, online life has become a fundamental aspect of daily living for most of us. However, as a company looking to appeal to customers, it can be hard to know which way is the best way to succeed.
By Team Savant
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Should we offer thorough functionality to customers who spend most of their time reading our content on social media? Furthermore, how should our support experience work, or what might our e-commerce strategy look like? Of course, these can seem like questions with obvious answers, but the act of answering them with our own company in mind can help us move in the right direction, and uncover insights we may not have thought through before. Thankfully, we understand how difficult this approach can be. It’s for that reason we have decided to condense some of the following insight into the words below.
Clear Information
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Clear information is paramount. It’s all well and good offering a smart and heavy design, but if customers cannot access relevant information within at least two clicks, you are unnecessarily obfuscating the process. Furthermore, how you offer this information on social media is important. Curated posts linking to your homepage or specific product pages can prevent users from having to search this information, particularly where social media transfer is concerned. Focus groups are fantastic for this sort of information gathering, as you will see, in real-time, how users respond to your UX design.
E-Commerce Functionality
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eCommerce website integration is not a luxury, it is a crucial aspect of design. From the means in which our store is constructed to how easily you can checkout, or finding the correct and verified payment service providers to help facilitate a purchase, we must never let the final hurdle of our website design and functionality prevent a successful customer turnaround. If you can test these functionalities and adopt reliable services of this nature, you can be sure that customers, even with shoddy connections, can return to their basket and properly secure a purchase in the best possible manner.
Mobile Compatibility
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Mobile compatibility is essential in 2020. Most people interface with the internet through their phones, and so that means your business website needs to load quickly, be well-formatted, offer most if not all of the functionality that translates to your desktop site.
While mobile compatibility is major, such as having a mobile friendly website, companies need to step it up further. Customers like to download apps of their favorite brands, this has been proven over and over again. There are special deals that can only be received through mobile apps. So one of the best ways to continue engagement and sales would be through apps. An app for Android is a great idea and this can be a great way to completely change up your experience for your business.
Some companies choose to develop an app in order to have more control over the code and delivered UX a customer is able to interface with. However, more than UX and appealing brand design, security should always be considered first. From integrating essential payment options, such as PayPal to ensuring every page holds its SSL certificate, staying reliable will help you retain customers.
With this advice, we hope modern consumers can develop and ensure the best possible website for their audience.