These days, customers expect your attention, and if they don’t feel like they’re getting it, they might be tempted to switch their loyalties to another brand. That’s why it’s so important to make your brand as accessible and available as it can be to customers. But what does that mean and what does it look like? Read on to find out what you might want to do differently with your business.
By Team Savant
Image: Christiann Koepke
1. Make Your Contact Details Easy to Find
When your customers have a problem of any kind, you should want to make sure that they find it easy to contact your business. They might already be annoyed or frustrated, and those feelings will only get worse if your contact details are not clearly accessible and easy to find on your website. The easiest way to make this happen is to simply create a ‘contact page’ on your website.
2. Be Responsive on Social Media
It’s increasingly the case that customers view it as normal and expected that companies respond to their questions and their problems on social media. That might not yet be the norm for your business, but if you want to make it more accessible for customers, it’s something you should probably look to change. It’s also a fast way of dealing with customer issues.
3. Offer 24/7 Response Times
These days, business happens around the clock. With the ability to place orders and browse the internet online at any time of the day or night, your business needs to be ready to respond. Of course, being able to respond to customers at any hour of the day might not be possible for you or your staff. But that doesn’t matter because you can simply use 24/7 virtual services to get the job done for you.
4. Hone Your Approach to Customer Service
Good customer service is always something that’s highly valuable and that’s not something that can be ignored. If you want to improve your approach to customer communications and improve customer retention at the same time, you should certainly look to hone your approach to customer service. Build an approach that you feel will work best for your customers.
5. Listen to Feedback
Listening to the feedback that you’re getting from customers will let them know that your business isn’t distant or unconcerned with the problems customers are having. It’ll also help you make the kinds of changes that your customers want to see most of all, which is important. So try to put more energy into reading feedback and factoring it into any changes that are made.
If your customers feel as if your business is distance and inaccessible, you’re going to struggle to keep hold of those customers, and that’s obviously not what you want. Make the most of the ideas discussed here and ensure your business is always ready and available to serve its customers.