By Hanna-Amanda Pant
This summer, desert hues meet nautical themes and embark us on a miraculous journey: GOOD KRAMA’s new collection entitled Mirages is a reflection on the disparity between fresh water scarcity in the world and water overconsumption in the fashion industry. ‘MIRAGES’ introduces a range of low impact fabrics that require little water to exist all the while tracking its environmental impact along the supply chain.
The SS19 campaign introduces menswear and womenswear with styles that blend artisanal luxury with every day contemporary designs for the conscious consumer in you. This collection includes a limited edition series
’Mini Bee’ which aims to raise awareness on honeybee conservation. 5% of all profits from this series will be donated to Nature Wild Foundation to help preserve their natural habitat.
Discover GOOD KRAMA’s colourful take on handwoven luxury and zero waste designs.
Image: GOOD KRAMA ‘Mirages’ SS19
Image: GOOD KRAMA ‘Mirages’ SS19
Image: GOOD KRAMA ‘Mirages’ SS19
Image: GOOD KRAMA ‘Mirages’ SS19
Image: GOOD KRAMA ‘Mirages’ SS19
Image: GOOD KRAMA edition ‘Mini Bee' SS19
Image: GOOD KRAMA edition ‘Mini Bee' SS19
MAKE A DIFFERENCE: SS19 pre-order campaign ‘Mirages’ was launched on February 18th on an international crowdfunding platform Ulule. The campaign will close on International Water Day March 22nd.
MISSION: To reach 100 orders in 30 days.
WHY PRE-ORDER: GOOD KRAMA believes there are better ways to preserve resources in the fashion industry and has data to prove it. The brand’s low impact fabrics and processes require little water to exist and pre-orders allow to use them only as needed. GOOD KRAMA’s overarching goal is to empower the customers to understand the impact they can have with each purchase.
GOOD TO KNOW: Orders ship worldwide / Delivery expected for June 2019
WIN-WIN: 30% off all early-bird orders. Pre-order now!