Words: Johanna Raudsepp
Lately, applying my all-natural face moisturiser first thing in the morning has become like a second nature - it leaves my skin firm and gives it an immediate healthy glow. I couldn’t think of any fresher way of starting the day’s beauty routine. In Northern Europe, the appreciation of natural beauty is nothing unusual: it has gradually become sort of a trademark for us, which translates into our modern-day beauty industry, too. Natural cosmetics, consisting of pure ingredients derived from our surrounding biosphere, are nowadays widely known as bio-organic or eco-friendly cosmetics. As a cherry on top, these fuss-free superheroes often boast environmentally friendly packaging, too.
Sacred Forest Peat Mask by Sõsar
To further understand the buzz around fuss-free, bio-active cosmetics, we talked the essence of beauty with Piret from the Estonian cosmetics brand Sõsar (‘Sister’). Whilst creating their products from all-sustainable resources combining modern-day science with local folk medicine, Sõsar not only serves organic skincare products for women, but has introduced an entire range for everyday use for the modern, global man. Perhaps that rather unusual stunt reveals why we have fallen utterly in love with their all-natural range…
What is beauty?
Beauty is something very effortless that exudes from within. It reflects in our entity, the way we speak, [in our] physical stance and attitude towards ourselves and one another. Beauty is healthy, not artificial. It’s inside all of us already. [It’s] like a diamond which needs polishing to become a rare brilliant. The question is, will you polish your diamond or cover it with paint?
"I believe that we all are already beautiful the moment we wake up. It’s a whole different question, whether we have the ability to see that beauty."
What inspired you to launch Sõsar?
Sõsar was born out of a personal need for cosmetics which would highlight natural beauty without damaging our skin and body with synthetic preservatives or colourants. I consider myself to be a bon vivant when it comes to cosmetics and skincare. I value the highest quality, the purest and the most effective natural products that help you stay youthful and glowing. [The idea] came to me once I realised that what is considered ‘best’ isn’t always the most expensive or dressed in the fanciest packaging. I quickly came to the conclusion that everything depends on what’s on the inside - the rest is often just a beautiful facade. As I soon found out there were others who shared my values and believed in the power of nature — thus Sõsar was born.
Piret Laasik, founder of the Estonian eco beauty brand Sõsar
Aside from the obvious, why are natural ingredients better for our skin’s health?
Everything in nature is already in perfect balance — we don’t need to extract, add or remove any components. The compote of fabricated substances [that stand at the other end of beauty industry] might not even give the desired results, but will rather create an addiction to the products. We should get to know nature better and learn how to benefit from it, rather than fear it. Natural products help to create a balance in our organism. We don’t need to apply seven layers of make-up or moisturise our skin on a daily basis, because our body and skin have the natural ability to be healthy and glowing if we knowingly support that. I believe that we all are already beautiful when we wake up. It’s a whole different question, whether we have the ability to see that beauty.
"Beauty is healthy, not artificial. It’s inside all of us already. Like a diamond which needs polishing to become a rare brilliant. The question is, will you polish your diamond or cover it with paint?"
Besides women’s cosmetics, Sõsar also offers products for the modern man. What is important to keep in mind when creating a beauty product for men?
What is most interesting about men’s products is that men need to be encouraged to use said products, especially for skincare. [They should keep in mind that] it doesn’t make a man less manly. In fact, [it is not a myth] that we, women, like men who are naturally handsome and take care of themselves. After all, men have the same kind of skin problems as women do. Healthy skin will give men confidence in building their career, and they will also benefit from that confidence in social situations…in their private lives. What’s great about natural products is that they are actually suitable for both men and women.
Wild Man product range by Sõsar
If Sõsar was a character in an upcoming movie, what would she look like? How would she take care of her skin?
Sõsar would be a character called ‘Natural Beauty’, who makes heads turn in awe as she enters the room. It’s not about the perfect brow or having the perfect hair. Her beauty reflects in who she is, her gaze, and how she walks. She’s mindful that knowing her worth, getting a good night’s sleep and weekly beauty rituals are the key to beauty and youthfulness. And she doesn’t take no for an answer. Fresh air, good quality food and an active lifestyle are an essential part of her life.
If you’re as obsessed with natural beauty as we are, go check out Sõsar’s webpage at www.sosar.eu where you purchase their skincare products. (PS! They ship all over the EU!)