As a business owner, naturally your main goal in life is to see success from your venture, but what about looking a little further than that and thinking about how your business could do good and take steps to help other people? Now more than ever, the world needs business owners who are willing to give something back to society and do what they can to help build stronger, more ethical, and more sustainable communities. Wondering what it takes to give something back and show your local community that you care about the greater good? Below are a few tips and suggestions for ways in which your business can give something back.
By Team Savant
Image: Étienne Godiard
More and more businesses are choosing to take steps to give something back to society as a method of showing their customers that not only do they value them and are grateful for their custom, but also that they care about the local community. When a business shows that it’s not just focused on its own success, it shows that the business is an ethical one and is a company that deserves support.
Team Up With a Local Charity
A simple yet highly effective way that your business can give something back to your local community is to team up with a local charity. Think about the charities that reside locally to you and determine which charity could be the best fit for your business. For instance, say you run a gourmet food store, then you might want to team up with a food bank charity, or if you run a beauty salon you might want to team up with a local women’s shelter. Find a charity that fits well with your business and ask if they might like to team up with you to help build awareness about the charity and what it offers.
Organise a Fundraiser
Another way your business can give something back is by organising a fundraiser to help raise funds for a charity that you feel is worthwhile supporting, such as Age of Learning, a charity that is dedicated to supporting children’s education on a global scale. Plan a fundraising event that will allow you to raise funds for your chosen charity; this could be a virtual fundraising event or an in-person event, depending on where you live and what is currently allowed under COVID-19 restrictions.
Donate a Percentage of Your Sales
When it comes to giving something back, another option is to consider donating a percentage of your sales to your charity of choice. This could be your overall sales or it could be the sales from a certain product. For instance, big brands like Lush and L'Occitane regularly launch products especially to raise funds for a charity with a percentage or the entirety of the sales of that product being donated to the chosen charity. This is another option that it’s worth considering when it comes to giving something back.
There you have it, a few simple ways that your business can give something back.